ahead in the show, we'll talk to the president of ikea usa on cnbc. >>> and now the top five ikea products we need pronunciations for, number five -- number four. number three. . number two. and number one. [ male announcer ] at scottrade, we believe the more you know, the better you trade. so we have ongoing webinars and interactive learning, plus, in-branch seminars at over 500 locations, where our dedicated support teams help you know more so your money can do more. [ rodger ] at scottrade, seven dollar trades are just the start. our teams have the information you want when you need it. it's another reason more investors are saying... [i'm with scottrad. >>> believe it or not, the holiday shopping season is just around the corner. if you're in the market for furniture, chances are you may eventually visit an ikea store, the world's largest home goods retailer, also announcing a new initiative in morning. here first on cnbc is mike war, the president of ikea usa. welcome. good to have you with us. >> thank you. >> the initiative, we should point out, involves l.e.d. lights. >> yes. >> an